
We whiz past billboards every day, mostly ignoring their pleas to buy more beer and better toothpaste. Billboards aren't going to take it anymore! A French company has emboldened these normally placid roadside ads to stage a revolt. If we won't look at them, they'll watch us instead.
Quividi has figured out how to install tiny cameras into billboards that can detect the driver's age and gender, all in the interest of better advertising.
During this week's On The Media, Quividi's chief scientific officer argues that its consumer recognition software isn't as "evil" as you might think. It turns out that it may not be entirely accurate either. Fabio would likely be tracked as a woman whose interests might include haircare products.
One thing's for sure: these new billboards raise a slew of privacy questions and make me want to drive around wearing a gorilla mask.
(photo by lordsutch)







